UX Design - Website Building - UI Design

I redesigned e.l.f. Beauty’s website to showcase the brand’s evolution while enhancing user experience (UX) and staying true to its core values. The project reinforced UI/UX principles through responsive design and engaging visuals, strengthening the brand’s online presence. The goal was to present e.l.f.'s products in an appealing, informative manner, incorporating high-quality product images, detailed descriptions, and user-generated content to build trust and encourage purchase decisions.

Check out the website in depth: https://maja-maricic-site.webflow.io/