Refining the User Journey - Website Enhancement

Led the redesign and development of a responsive, visually cohesive website for Slapstik Entertainment, focusing on interactive design, usability, and performance. The site was built with a user-friendly CMS to enable easy content updates and was optimized for SEO to boost visibility and engagement.

Key goals included ensuring seamless access across all devices, reinforcing brand identity through consistent visuals, integrating interactive multimedia features, and enhancing site speed and discoverability. The result was a dynamic, accessible platform designed to elevate the user journey and support the team’s content strategy.