Brand Design - Print & OOH - Motion Design

As the lead designer, I developed a complete brand identity system for Rely Financial, a global B2B specialty commercial insurance company built on trust and deep industry expertise. The project involved modernizing the brand while maintaining the unwavering stability and confidence that business clients require. I created a refined visual identity system, designed printed materials and billboards, and produced two animations that bring a sense of responsiveness and care to the brand. The aesthetic balances traditional insurance values, security, expertise, and longevity with an approachable feel.