Logo Development - Identity Refresh - Typography Direction

As the lead designer, I developed the primary brand mark and visual identity foundation for Legacy Behavioral Group, a newly formed mental health and behavioral therapy organization. The project involved creating a custom logo that conveys growth, grounding, and continuity, while subtly honoring the organization’s history. I designed a tree-based identity system and paired it with a clean, modern typography direction to support clarity, trust, and approachability across digital and print applications.