Branding Identity - Animation - Social Media

Beach Babe is a fictional sunscreen and cosmetic brand designed to grab the attention of Gen Z and millennial consumers with bold visuals and a playful, modern vibe. By building a strong, youth-driven identity, Beach Babe aims to position Itself as the top choice for sun care and beauty.

As the lead graphic designer, social media creator, video editor, and motion graphics designer, I developed a full marketing strategy, designed eye-catching posters, and launched a targeted social media campaign. The visual style blends Sirenia (sans serif) for a clean, fresh look with Jeanne Moderno (serif) for a trendy, editorial edge.