Brand Identity - UX/UI Design - Children’s Education & Play

Teddy’s Tools is a gender-neutral children’s brand designed to encourage hands-on creativity and early STEM learning. The project began as a reimagining of the traditional toolbox, transforming it into an inviting and playful experience for young builders. Drawing inspiration from nature and educational toy design, the visual identity uses warm colors, rounded shapes, and friendly illustrations to create an approachable brand for kids ages 5+.

The final deliverables included a responsive mobile and web interface, a collectible loyalty card system that rewards participation in Teddy’s Tools activities, and a sticker sheet designed to celebrate creativity and exploration. Together, these elements establish a cohesive brand that is engaging, imaginative, and built to grow alongside its users.